Lately, when a website gives me guff, I just do not engage with the site. I’m glad I’m not the only one.
Go further than just reading on the web. I have no tolerance for slow checkouts that want me to sign up for a website to order a cool t-shirt. Blame it on Shopfiy.
I think that whenever a dumb website script is asking you to do something, or you become physiologically agitated by the performance of a digital experience, it’s important to take a step back and assess what value its actually providing to you. Does your attention (or your wallet) deserve better?