Above the Fold in 2012

How I recently dealt with talking about "above the fold" content on a website. Don't try this at home.

Boss: Do we think if we make these changes that this content will now be above the fold?

Me: You know, when I fold my laptop the screen shuts off and I can't use the keyboard. This is going to be the case for a lot of our users too. It's good enough content as stands; I really don't think its worth considering the fold.

Yes, this is obnoxious. No, not all bosses can take a joke.


Published February 15, 2012